I remember from a long time ago, a series of small announcements in the Personal Columns of national daily newspapers. They were subtle understated advertisements for a brand of Scotch whisky. I think there were several different ones, but I now recall only this:
The Will said to:“Pour The Macallan on my graveTo ease my dead soul’s thirstSo I poured the Macallan on the graveBut through my kidneys first.”
That is all it said. I can now find no record of these ads, which seems unusual considering the nature of the internet.
Seems that Macallan have a reputation in the advertising industry for quirky ideas that push the boundaries. This approach boosted their sales and noteworthiness very significantly in past decades.
ReplyDeleteDidn't discover that. I might have been searching too narrowly.
DeleteSome things have to pass through the kidneys of a mammal before being consumed by humans. Fly agaric is said to be fed to reindeer and the resultant urine drunk for its hallucinogenic effects.
ReplyDeleteI read somewhere that it reindeer can be dangerous dangerous because they like to drink human urine.
DeleteHahahahahaha!
ReplyDeleteSounds like they would have sold you a bottle.
DeleteYou have prompted me to go on a search but, as you say, it is difficult to find any of those ads now. I did find this article, however, which I found amusing..
ReplyDeletehttps://scotchwhisky.com/magazine/features/23128/the-ads-that-made-macallan/
That's a great article, and you can see how it fitted in. Maybe it was only in The Times.
DeleteHa! That's pretty funny. You could probably find them at a public library, maybe by scrolling through microfiche, if you're really motivated!
ReplyDeleteFrom JayCee's comment above, it might be findable by someone with a Times archive sup.
Deletei wasn't clever enough to write a poem about my favourite whisky, but AI managed:
ReplyDeleteLaphroaig’s like licking a bog in the rain,
With hints of seaweed and old steam train.
It burns your soul in a warm embrace—
Then punches your tongue with a sooty grace.
Good sense to recycle as much as possible. Right on message for our consumerist world.😜
ReplyDelete