Dear Google User...

I have wondered for some time how long it can be sustainable for internet providers to keep storing ever increasing amounts of data. It all relies on chains of energy-burning electronics which must be enormously expensive in terms of hardware and energy use. It has even been suggested that if each person in Britain sent one fewer email per day it could save over 16,000 tons of carbon a year, equivalent to thousands of flights.

It looks as if Google are beginning to do something. Like me, you may have received this email:

Dear Google User,

We are writing to let you know that we recently announced new storage policies for Google Accounts using Gmail, Google Drive (including Google Docs, Sheets, Slides, Drawings, Forms, and Jamboard files) and/or Google Photos that bring us in line with industry practices. Since you have previously used one or more of these products in your Google Account storage, we wanted to tell you about the new policies well before they go into effect on June 1, 2021. Below is a summary of the new policies. Please reference our Help Center article for a complete list of what's changing...

The email provides links to policies and a help centre article. 

In essence, it goes on to say that if after the 1st June, 2023, you have not used these services for 24 months, or if you have exceeded your storage quota, they might delete your content. Other outfits such as Flickr have already started deleting things. I like the bit about it being “in line with industry practices” as if they have some kind of standards. There is the suspicion it is all about cutting the costs of non-profitable activities.

In other words, we can’t assume our stuff is going to remain in perpetuity. I guess, eventually, this may also apply to Blogger, Wordpress and other blogging platforms. At present, we can read blogs written twenty years ago or more, but it might not always be the case. All those interesting, witty and wonderful posts and comments we have all made could simply disappear.