I remember from a long time ago, a series of small announcements in the Personal Columns of national daily newspapers. They were subtle understated advertisements for a brand of Scotch whisky. I think there were several different ones, but I now recall only this:
The Will said to:“Pour The Macallan on my graveTo ease my dead soul’s thirstSo I poured the Macallan on the graveBut through my kidneys first.”
That is all it said. I can now find no record of these ads, which seems unusual considering the nature of the internet.
Seems that Macallan have a reputation in the advertising industry for quirky ideas that push the boundaries. This approach boosted their sales and noteworthiness very significantly in past decades.
ReplyDeleteSome things have to pass through the kidneys of a mammal before being consumed by humans. Fly agaric is said to be fed to reindeer and the resultant urine drunk for its hallucinogenic effects.
ReplyDeleteHahahahahaha!
ReplyDeleteYou have prompted me to go on a search but, as you say, it is difficult to find any of those ads now. I did find this article, however, which I found amusing..
ReplyDeletehttps://scotchwhisky.com/magazine/features/23128/the-ads-that-made-macallan/