A leading supermarket is to launch a new loyalty badge scheme inspired by the post Be Prepared in Tasker Dunham’s Yorkshire Memories, which describes how Wolf Cub proficiency badges promote strong feelings of achievement and loyalty. With this in mind, Tosco are to launch a similar scheme for customers.
Customers will be able to earn discounts by collecting shopping bag badges and car window stickers. Products bought over the Christmas period and throughout the duration of the scheme will be grouped into categories, such as fruit and vegetables, pet food and alcoholic drinks. Once a qualifying amount has been spent in a particular category, customers will be awarded a proficiency badge to show they have earned a 1% discount on all future purchases within that category. Spending twice the qualifying amount earns a 2% discount, and so on, up to 10% until the scheme ends. Customers who purchase a full range of products will therefore be able to earn a whopping 10% discount on the whole of their weekly shop.
One unique aspect of this innovative scheme is the collection of proficiency badges to display on shopping bags and in cars. As in the Wolf Cubs scheme, badges will be colour-coded according to whether they reflect character, skills, service to others or health. Here are some of the badges that will be available:
Blue Badges for Character
Customers will be able to show they possess depth of character through blue badges earned when they buy meat and poultry, tobacco products, and beers, wines and spirits.
Yellow Badges for Skills
Customers who buy tools and maintenance products, cookware, kitchen equipment and materials for household cleaning and laundry will be able to display their accomplishments on yellow badges.
Red Badges for Service to Others
Caring red badges will be awarded to customers who buy babycare products such as formula milk and disposable nappies, and also to those who buy pet care and first aid items.
Green Badges for Healthy Lifestyle
Healthy green badges will be awarded to buyers of fresh fruit and vegetables, wholesome food supplements, vitamin pills, over-the-counter medicines, denture fixative and incontinence pads.
Just as in the Wolf Cubs scheme, the Tosco scheme will also allow customers to qualify for glitzy silver stars to fix to the front of their cars and shopping trolleys. For the first star, customers will have to show they can successfully carry out a set of difficult tasks, including steering a loaded shopping trolley safely through a crowded supermarket while collecting a list of fifteen specified items in less than fifteen minutes, using an automated self-service checkout, packing items efficiently into bags, learning Tosco slogans by heart (e.g. Every Little Helps) and executing the Tosco two-fingered salute.
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